Hong Kong Tourism Board

Hong Kong Tourism Board reached out to Mothersauce to help them create high quality content that would secure distribution with media partners and attract participation from the best chefs worldwide

Content Development and Production

Talent 

Distribution 

KitchenAid

When expanding into craft coffee KitchenAid recognized the importance of establishing their participation in an authentic way.   They engaged us to lead all aspects of this endeavor including brand strategy, creative, talent, campaign development and management. 

The scope of the relationship includes:

• Research and Insights
• Brand Strategy
• Creative/Content Development and Production
• Media 
• Campaign Development and Management
• Influencer 

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Food & Wine

Food & Wine approached us to help them with multiple client projects that were focused on creating video content that would feel native to Food & Wine editorial while clearly communicating brand messages.

The scope of the relationship includes:

• Creative Development and Content Production 

Chefs Feed

Cheef Feed engaged Mothersauce to help accelerate growth across their platform including talent, brand relationships and revenue opportunities.  In addition, work was provided around overall business strategy and user growth.  

The scope of the relationship includes:

• Brand Strategy
• Talent/Influencers
• Strategic Partnerships
• Sponsorship

Plated

As an early stage company introducing a new business model to consumers, Plated engaged us to help them identify influencers and develop partnership marketing opportunities that would help promote their brand and unique position.  

The scope of the relationship includes:

• Brand Strategy
• Intelligence and Insights
• Talent 
• Partnerships

La Brea Bakery

We are retained by La Brea Bakery to work on brand strategy, campaign development and market intelligence as well as to conceptualize, produce and distribute high quality content.

The scope of the relationship includes:

• Brand Strategy
• Creative and Content Development
• Campaign Development and Management
• Culinary Intelligence and Insights

Vitamix

Vitamix engaged us to help develop a global talent strategy and content production to support both consumer and commercial customer segments.

• Talent
• Brand Strategy
• Creative 

Yahoo

Yahoo selected Mothersauce to develop and produce a Pilot for their branded content strategy that would achieve their client's goals yet equally entertain their user base.

The scope of the relationship includes:

• Creative Development and Content Production
• Production Services
• Distribution Strategy

Breville

Breville approached Mothersauce to disrupt what is currently being done within branded video to match the innovation engineered within their new "The Boss" high performance blender. To accomplish this, we developed a concept for a 30 part series that was core to the unique value proposition, then utilized technology and music to communicate performance and emotionally engage.

The scope of the relationship includes:

• Creative Development
• Production Services
• Distribution Strategy

Birra Moretti

Total Beverage Solutions engaged us to help them position Birra Moretti within a younger culinary audience including aligning with their core food segment of pizza.

The scope of the relationship includes:

• Brand Strategy
• Creative and Content
• Strategic Partnerships
• Business Development

VIDEOS

American Lamb Board

The American Lamb Board approached us to help them tell their story through a video series.  We developed a concept that supported overall brand messages, history and current initiatives. 

The scope of the relationship includes:

• Intelligence and Insights
• Creative and Content 
• Brand Strategy

Lexus

We provided consultation, reviewing the brand attributes both overall and on a model by model basis and presented meaningful ways that Lexus can activate their brand within Culinary Culture.  We also conducted a talent evaluation to determine what new culinary talent from across the country would be relevant to Lexus based on brand principals and specific geographies.

The scope of the relationship includes:

• Intelligence and Insights
• Brand Strategy
• Talent 

BLACKBOARD EATS

We provided Blackboard Eats strategic consulting ranging from a brand audit,  marketing and product development  to an evaluation of their different business models to grow their subscriber base and increase revenue.

The scope of the relationship includes:

• Intelligence and Insights
• Brand Strategy
• Creative 
• Strategic Partnerships
• Growth Strategy 

Evernote

We are retained by Evernote to consult on their overall opportunity within the culinary landscape as well as activate our relationships to identify and engage industry influencers.

The scope of the relationship includes:

• Intelligence and Insights
• Influencer Engagement
• Brand Strategy

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NBC Universal

NBC Universal's Bravo Network engaged us through their respective production companies to help them identify and secure top talent and brand opportunities for TOP CHEF MASTERS and AMERICA’S NEXT GREAT RESTAURANT.

The scope of the relationship includes:

• Strategic Partnerships
• Creative and Content Production
• Talent Relationships